How It Works

Idea Submission

We invite healthcare professionals, including doctors, surgeons, physiotherapists, nurses, and others, to submit innovative ideas for medical devices, healthcare software, diagnostics, or other technologies that address real-world healthcare challenges.

Initial Assessment  

Once submitted, ideas are rigorously evaluated by our expert team. We assess feasibility, market potential, and problem-solving capabilities through technical reviews, competitive analysis, and initial market research. The goal is to identify ideas with clear paths to development and commercial success.

Partnership and Strategy Development  

Partnering for Innovation: We collaborate closely with innovators to bring their ideas to life. Our comprehensive support includes:

• Designing and prototyping cutting-edge products
• Navigating complex regulatory landscapes
• Securing funding and resources
• Developing robust business strategies

Development and Testing  

We transition to the development phase, where we handle hardware or software development while keeping the innovator actively involved. This phase involves:

• Prototyping and iteration to refine the prototype and meet specific requirements
• Rigorous testing, clinical trials, and validation to ensure safety, effectiveness, and readiness of product.

Regulatory Approval  

We are experts in navigating the complex regulatory landscape for MedTech products, right from required certifications and, approvals to legal and regulatory documentation. Our team ensures smooth approval processes and timely market entry.

Go-to-Market Strategy  

With the product ready, we execute a robust go-to-market strategy. This includes:

• Establishing effective sales and distribution channels
• Developing and executing targeted marketing and branding initiatives
• Providing ongoing post-market support and product improvement

Exit or Growth  

Depending on the innovator's strategic objectives, we support either a strategic exit, such as merger & acquisition (M&A) by a larger company, or continued growth and expansion. For those seeking sustained growth, we provide comprehensive support in long-term business planning, additional funding rounds, and expansion into new markets.